The internet is arguably the most important technology revolution in the history of humankind. Although the industry has evolved considerably since its inception, its current stage is akin to the auto industry in 1920 — that is, it’s world-changing technology that has been around for 20 years but is still relatively immature and in need of major improvements.
In the age of the internet, your data has become the hottest new commodity on the market. Valuable data ranges from your birthdate to the people you talk to, even to what your interests and hobbies are. Your psychological profile is just one of the millions used by advertisers and politicians to sculpt an all-too personal campaign that preys upon your time and attention.