Q3 2024 Recap
Welcome to Permission Pulse! This is your quick quarterly read for all key happenings across the Permission ecosystem. We share important product and partner/integration launches, summarize key community updates, and highlight can’t-miss content.
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In This Q3 2024 Recap Issue:
A Brief Note on Our Strategic Approach
A closer look at “Permission Connect” and a suite of impressive product updates
Exciting growth milestones and metrics that showcase our momentum
How our community can actively support us during this pivotal period of expansion and innovation
Q3 Strategy
This quarter, we've been hard at work developing the Permission platform. Our observations of the evolving Web3 space have us more excited than ever about the user experience we're creating. While Web3 adoption remains in its early stages, we're casting a wider net by building a consumer-friendly app that rewards users much like the world's most popular loyalty programs.
By integrating the unique benefits of Web3—where ASK tokens can be used for goods and services or traded on third-party exchanges—we’re making it simple for non-crypto users and advertisers to benefit from the advantages too. Our latest product updates reflect this strategic focus, ensuring a seamless and rewarding experience for all.
Product Development
In Q3, our engineering team released a slew of updates to the Permission platform—the result of purpose-driven technology builds that bring Permission’s offering to the next level.
Here are the top highlights:
Permission Connect
Permission Connect is a self-serve interface whereby advertisers can unilaterally create campaigns, target their audiences, and deploy their ads across Permission’s opt-in marketplace and other surfaces.
Key features include:
Proprietary API: Built on a robust architecture to ensure security and scalability.
Real-Time Opt-in Management: Handles opt-ins and opt-outs in near real-time.
Seamless Integration: integrates smoothly with preferred CRM services (e.g., Salesforce, Klavio, etc.), facilitating real-time management of user content preferences.
ASK Digital Token: Rewards user actions with ASK Tokens.
Permission Connect is foundational for scaling our opt-in marketplace. By facilitating seamless, real-time interactions between advertisers and users, it drives greater engagement, increases opt-ins, and supports scalable growth on both sides of the marketplace, creating a more dynamic ecosystem.
Opt-In Marketplace
The Opt-In Marketplace is the heart of the Permission platform. It allows users to browse and engage with brands that align with their interests. Users can choose to engage with ads, participate in surveys, or share specific data points, all in exchange for ASK tokens. The marketplace creates a fair value exchange, where both users and advertisers benefit.
For brands, the opt-in marketplace offers a direct and engaged audience. Advertisers can create targeted campaigns to build trusted one-to-one relationships, knowing that the users who opt-in are genuinely interested in their products or services. This leads to higher engagement rates and more effective advertising spend.
Brand Coverage Expansion
Permission now features over 1,000 brands for users to engage with and earn ASK rewards by permissioning their data to advertisers.
WalletConnect Integration Users can now link their preferred Web3 wallet through our integration with WalletConnect, enabling them to easily connect to decentralized apps and extend their wallet capabilities.
Additional Platform Features
During Q3, we’ve leveled up the Permission Platform with new features and more ways for our users to earn ASK from the brands that they love.
Here’s what’s new:
Daily offers - Engage with top brands and earn ASK every single day.
“My Brands” Portal - Track all your opt-ins, see what data you've shared, and keep control of your info.
New Referral Program – Hit new milestones and multiply your ASK earnings by referring friends.
New Content - We’ve launched Permission Pulse (you’re reading it now!) and Tech Bytes, a new Permission digest dedicated to updating the community on development releases that drive forward the Permission experience for advertisers and consumers.
Growth
Over the past quarter, Permission’s Opt-In Marketplace has seen remarkable growth on both the user and advertiser fronts.
On the user side, Permission has experienced strong momentum, with both new and returning users engaging with enhanced platform features and expanded rewards opportunities.
In early August, we saw a significant spike in weekly active users (WAU) following the opt-in marketplace launch. By September, early paid marketing efforts led to another upswing in sign-ups, pushing monthly active users (MAU) to 70,000—representing a 10x increase from the previous quarter. To close out the quarter, we achieved a 10x increase in platform sign-ups and a 3x month-over-month growth in ASK rewards earned by users.
These early marketing tests provide valuable insights that we’ll use to refine conversion rates and drive future growth.
On the advertiser side, Permission Connect's launch sparked a surge of interest. By the end of Q3, we were onboarding nearly 15 new advertisers—a strong validation of our belief that brands are eager to build trusted one-to-one relationships and secure compliant opt-ins.
Community
As we continue to push during this significant time of growth and product development, we’re excited for our influx of new community members and for the opportunity to connect you with more brands and earning opportunities on our platform.
From now until the end of the year, as a community member, the best way to support Permission is to engage with our platform and with our social media accounts—X (Twitter) and LinkedIn, especially. Every like, comment, bookmark, and share makes a world of difference!
As always, if you have any questions, comments, or concerns regarding Permission, our team is available to support you via support@permission.io.
Industry Spotlight: What We’re Reading and Listening to
Here are the top stories we read this past quarter covering cryptocurrency and digital advertising.
The Reformation of American Data Privacy. “The US has a modern privacy bill in the works at the national level. And it’s going to rock your world,” Juan Mendoza, The Martech Weekly.
Podcast: The Web’s Next Great Leap | A Conversation with Chris Dixon, Author of “Read Write Own”. Digital Tokens: Innovation, Policy, Utility. The Money Movement with Jeremy Allaire, CEO of Circle.
Data Sharing and Website Competition: The Role of Dark Patterns: Dark patterns like requiring users to make more than one click to reject cookies will not be acceptable amidst regulatory onslaught.
Using Zero-Party Data To Create Privacy-Conscious Advertising: “Brands must adapt to a new era of consumer privacy by embracing zero-party data—information that consumers willingly share. This approach not only respects privacy but also provides richer, more accurate insights, allowing for more ethical and effective marketing strategies.” Forbes.
Permission Thought Leadership
To stay informed on all Permission updates and opportunities, please visit and follow the regular updates on X (Twitter), Telegram, and Discord.