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The Permission Blog
Expert articles on technology, data ownership and what's new at Permission.io
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Aug 4, 20208 min read
Ad Fraud 101 — The Ultimate Advertiser’s Guide
According to a 2017 report conducted by Juniper Research, ad fraud is worth around $19 billion a year, or $51 million per day, and this...
Jul 30, 20206 min read
Data Residency: Meaning, Laws, & Requirements
Have you heard about data residency? If you haven’t, it’s a concept that determines where different organizations store your data. Some...
Jul 28, 202010 min read
What Is Web 3.0? Features, Definitions, & Examples
There are enough arguments about “what Web 3.0 is” to make it impossible to point to a single authoritative definition. But that’s fine,...
Jul 22, 20208 min read
Stacking Sats Meaning [+ 9 Best Ways to Stack Sats]
Did you know there’s a way you can cut your unnecessary expenses while growing your Bitcoin holdings? Yep, that’s right. It’s called...
Jul 20, 20207 min read
Digital Identity: What It Is and Where It’s Heading
What Is Digital Identity? A Digital Identity is a unique personal credential that authenticates an individual in their interactions with...
Jul 9, 20207 min read
Zero Party Data: The Holy Grail of Consumer Data
Tension exists in modern advertising. Cambridge Analytica, GDPR, and numerous breaches have prompted a privacy whiplash against brands...
Jul 6, 202010 min read
Altcoin 101: A Detailed Beginner’s Guide
After its birth in 2009, Bitcoin ruled the cryptocurrency space as the only digital asset on the market. But not for long. After seeing...
Jun 26, 20206 min read
Data Ownership: Who Owns Data, and Why It Matters
You probably do not know what data you own, and you probably have no idea where most of your personal data is. If you want to know, read...
Jun 25, 20208 min read
Opt-In Value Exchange Ads: Examples and Best Practices for Success
Digital advertising is tiring. In a world ruled by interruptive marketing, we live our lives in a constant state of ad fatigue, and many...
Jun 25, 20203 min read
The Collateral Impact of COVID-19: An Acceleration Away from Analog
The outbreak of COVID-19 is creating hardship and tragedy for millions of people around the globe, and my deepest condolences are with...
Jun 25, 20203 min read
Solving the “Data Rights” Problem: It’s About Compensation
The world of marketing intelligence is changing. The problems of data privacy and security have become such mainstream speak and such a...
Jun 25, 20201 min read
Permission.io and RockTree LEX sign global strategic partnership
Permission.io announced today that it has signed an advisory agreement with RockTree LEX to provide strategic support as part of the...
Jun 25, 20202 min read
An Open Letter From Permission CEO Charles Silver
A Permissioned World Great endeavors throughout history, whether revolutions or businesses, can track their success based on their appeal...
Jun 25, 20201 min read
Messari adds Permission to its Disclosure Registry, joining the ranks of world-renowned projects see
The new batch of crypto assets brings the total number of projects listed on the registry to 54. It launched with 12 projects in November...
Jun 25, 20202 min read
How Personal Data Spending Power Will Change Digital Advertising
=Your data and your attention are hot commodities. Mutually beneficial relationships need a functioning feedback loop to work. Couples...
Jun 25, 20202 min read
Giving Power Back to Consumers in the Attention Economy
We’re generally aware that hyper-targeted digital advertising is the price we pay for the free services we love. The trouble is, without...
Jun 20, 20204 min read
Crypto vs. Stocks: Which Should You Buy?
Last year I took a job at Algebraix, now Permission.io. The remuneration package included a bundle of options and the promise of a stack...
Jun 20, 20209 min read
Cryptocurrency vs. Fiat: Follow the Money Printing
The Story of Inflation and Hyperinflation People don’t think much about currency; they just use it. They don’t notice a currency holding...
Jun 20, 20204 min read
What Is A (Crypto) Currency Anyway?
By the end of WWII, the German economy was wrecked. Germany was split into four zones under the military rule of the Americans, British,...
Jun 20, 20209 min read
10 Cryptocurrency Myths (And Facts to Take Them Down)
Cryptocurrency is no longer new. To be honest it wasn’t new even a few years ago before cryptomania launched Bitcoin into the...
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