The Permission Blog

Expert articles on technology, data ownership and what's new at Permission.io

Jan 9, 20232 min read

2022: The Permission Year that Was

2023 is now upon us and we wanted to take a moment to thank all of our amazing community members for their incredible support. Team...

Nov 29, 20223 min read

Omnichannel Includes Web3

Omnichannel includes Web3 Web3 represents a unique and untapped opportunity for brands to develop trust and transactions with consumers....

Oct 7, 20223 min read

Transparency in Programmatic Advertising

Why transparency in programmatic media buying matters On a macro level, business transparency is paramount for a company to achieve...

Sep 27, 20221 min read

Permission.io Newsletter September 2022

While the global economy remains shaky, we continue building the foundation for Web3 Advertising–a new paradigm of engagement between...

Sep 19, 20224 min read

How NFTs Take Brands to the Next Level

As marketers look for authentic ways to engage with hyperconnected and perhaps over stimulated consumers, the stage is being set for...

Sep 13, 20222 min read

Permission.io Partners with Treasure Data to Launch Dedicated Customer Data Platform for Web3

Advertisers can now maximize Permission.io’s crypto audience with Treasure Data’s advanced analytics and customer journey orchestration...

Sep 2, 20224 min read

Programmatic Best Practices

Consumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices....

Aug 29, 20224 min read

Web3 Transitions Power from Platforms to People

At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human...

Aug 25, 20223 min read

The Dangers of the Metaverse for Data Privacy

As we move towards Web 3.0, a new level of Internet immersion, commonly called the Metaverse, is beginning to take shape. The effects of...

Aug 14, 20222 min read

Permission.io Partners with Unstoppable Domains

We’re thrilled to announce a partnership with Unstoppable Domains, the leading platform for Web3 digital identity with more than 2.4...

Aug 2, 20227 min read

Web3 Research Report: A New Paradigm for Brand Engagement

The next generation of the internet is consumer-led and features the tokenization of data and other personal assets. In Web3, users – not...

Jul 27, 20223 min read

Rewards Marketing: The Smart Approach to Web3 Advertising

At its core, Web3 — powered by blockchain technology — is all about users owning their data, being properly compensated for it, and...

Jul 27, 20225 min read

Permission 1H22 in Review: Building Continues Amid Economic Headwinds

Utility and viability allow Permission to maintain course As the global economy faces headwinds and the crypto market enters bear...

Jul 12, 20225 min read

Big Tech is Monopolizing Privacy

In recent years, consumers’ concerns for their online privacy has grown substantially. Inaction by the federal government has led several...

Jun 14, 20224 min read

Web3 101 for brands: here’s your cheat sheet

Web3 could revolutionize the relationship between brands and their customers. Here’s an introduction to what marketers need to know....

May 24, 20224 min read

Bridge Migration Instructions

UPDATE as of June 26, 2023: The bridging period is now officially over. The Permission team would like to thank the community for their...

May 24, 20224 min read

ASK Bridge Now Live + Polygon Network

UPDATE as of June 26, 2023: The bridging period is now officially over. The Permission team would like to thank the community for their...

May 12, 20223 min read

Why Rewards Marketing Is Effective in the New Age of Advertising

If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with...

May 9, 20223 min read

The GDPR and the IAB: The Recent Ruling and its Key Takeaways

Earlier this year, the Belgian Data Protection Authority found the International Advertising Bureau (IAB) to be in violation of several...

Apr 28, 20224 min read

What Does Privacy Look Like in Web 3.0?

A new buzzword has been sweeping across current online discourse — Web 3.0. Mirroring the blockchain revolution, Web 3.0 has also been...

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