The Permission Blog

Expert articles on technology, data ownership and what's new at Permission.io

Sep 2, 20224 min read

Programmatic Best Practices

Consumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices....

Aug 29, 20224 min read

Web3 Transitions Power from Platforms to People

At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human...

Jul 27, 20223 min read

Rewards Marketing: The Smart Approach to Web3 Advertising

At its core, Web3 — powered by blockchain technology — is all about users owning their data, being properly compensated for it, and...

Jul 12, 20225 min read

Big Tech is Monopolizing Privacy

In recent years, consumers’ concerns for their online privacy has grown substantially. Inaction by the federal government has led several...

May 9, 20223 min read

The GDPR and the IAB: The Recent Ruling and its Key Takeaways

Earlier this year, the Belgian Data Protection Authority found the International Advertising Bureau (IAB) to be in violation of several...

Aug 11, 202010 min read

What Is Data Sovereignty? Everything You Need to Know

Control over our data has become increasingly important. With multiple recent high-profile data breaches and scandals, governments are...

Jun 26, 20206 min read

Data Ownership: Who Owns Data, and Why It Matters

You probably do not know what data you own, and you probably have no idea where most of your personal data is. If you want to know, read...

Jun 20, 20207 min read

Data Subject Rights Under the GDPR [Explained]

With the passage of GDPR, it has become an unstoppable force that is reshaping the ways that companies do business and how they interact...