The Permission Blog

Expert articles on technology, data ownership and what's new at Permission.io

May 4, 20217 min read

What Is IDFA and Why Did Marketing Just Get More Difficult?

If you work with Facebook advertising or mobile apps in any capacity, chances are you’ve been sent a litany of updates about the infamous...

Apr 27, 202118 min read

What Is a Crypto Wallet? (Plus How to Create and Use One)

Similar to a bank account in the traditional finance industry, a crypto wallet is a crucial element of your journey into the exciting...

Mar 24, 202118 min read

Decentralized Finance: A Detailed Beginner’s Guide to DeFi

There has been quite some hype around DeFi in the crypto space. And it’s no surprise. While the total value locked in decentralized...

Mar 11, 20218 min read

California Privacy Rights Act (CPRA) Explained

Most of us don’t think about it often, but data is constantly working behind the scenes. Every video we watch, website we view, and...

Feb 22, 20213 min read

The Medium Is The Message – Ask Permission

Functionally speaking, what is Permission.io? Permission is a medium. A medium that connects brands and consumers. That is all....

Feb 18, 20217 min read

The World of Permissioned Data

The term zero-party data bubbled up over a year ago. It has the following meaning: Zero-party data is personal data that a customer...

Feb 15, 20213 min read

Robinhood: A Lesson In Transparency For Brands

We have all been enthralled by the stories coming out about GameStop, WallStreetBets, and Robinhood. This wild adventure offers a...

Feb 12, 202110 min read

6 Easy Ways to Earn Free Bitcoin Right Now

Amid these uncertain times, people are increasingly looking for new ways to make money. And, with the booming cryptocurrency market, you...

Jan 29, 202110 min read

8+ Ways to Make Money Playing Video Games

It’s probably not the career path your mother would have chosen for you, but maybe it’s time for her to reevaluate. Video games have...

Jan 25, 20218 min read

SMS Marketing: Uses, Examples, & Best Practices

Thinking about adding SMS marketing to your mix? You’re in the right place. SMS or text message marketing is a powerful tool that can be...

Jan 22, 20217 min read

Second Party Data: Definition, Benefits, & Use Cases

In the world of modern marketing, second party data can feel obscure. You may have heard how great it is for audience expansion or new...

Jan 4, 202116 min read

What Is CCPA? Overview, Laws, Requirements, & Future

As we leave our data on every site we visit, personal information has become a valuable asset for both consumers and companies. For that...

Dec 16, 20208 min read

Best Free Password Managers [Top 5 for 2021]

Password security is getting more and more important with each coming year. It’s estimated that cybercrime generated at least $1.5...

Nov 30, 202010 min read

What Is GDPR? A Simple Overview for Businesses and Users

GDPR took the internet by storm in 2018. You may remember that day when your entire inbox was flooded with privacy policy updates, or...

Nov 24, 202010 min read

Blockchain in Ecommerce — Benefits, Use Cases, & Future

The consumer behavior shift from offline to digital created a boom in the already fast-growing ecommerce market. While global ecommerce...

Nov 10, 202012 min read

What Is a Decentralized Exchange and How Does It Work?

While decentralized exchanges (DEXs) only played a minor role in the crypto industry a year ago, their volumes exponentially increased...

Nov 3, 20204 min read

Ad Fraud and the Taming Power of the Blockchain

A recent report from the World Federation of Advertisers claimed that ad fraud was second only to drug trafficking as a criminal...

Oct 30, 20208 min read

First Party Data — A Complete Guide for Marketers

If you work in marketing, chances are you use first party data every single day. Traditionally referred to as the most valuable of all...

Oct 27, 20209 min read

Best Ad Blockers for iPhone and iPad That Actually Work

No matter where you go, you are being constantly bombarded with ads. You see them on the streets while you are walking to your favorite...

Oct 23, 202011 min read

Blockchain 101: Definition, Uses, How It Works, & More

You may have read the word “blockchain” a thousand times without properly understanding what one is. If so, you are definitely not alone,...