Web3 Marketing: the Democratization of the Internet and what Marketers Need to Know
Web3, the third generation of the internet, is set to revolutionize the digital advertising landscape by introducing a new level of...
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The Permission Blog
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Jan 113 min read
SEC's Bitcoin Spot ETF Approval in the Wake of Twitter Hack
The digital finance world was jolted on January 9, 2024, when the U.S. Securities and Exchange Commission (SEC)'s Twitter account fell...
Sep 11, 20234 min read
Understanding CPRA: Implications for Advertisers
In today’s digital landscape, data privacy has become a paramount concern, both for consumers and the businesses that seek to connect...
May 22, 20234 min read
Web3 Permission Marketing: Enabling Brands and Consumers to build Trusted Relationships
The advertising landscape is evolving rapidly, with increasing emphasis on user privacy, data security, and value exchange. Web3...
May 14, 20234 min read
How to Choose the Best Loyalty Program for Your Shopping Habits and Travel Preferences
Loyalty programs are an excellent way to save money and earn rewards while shopping and traveling. With so many options available, it can...
Mar 9, 20239 min read
Maximizing Your Credit Card Rewards: A Comprehensive Guide
Navigating Credit Card Rewards: A Comprehensive Guide In today’s digital age, credit cards have become an essential financial tool. They...
Feb 4, 20235 min read
The Ultimate Guide to Maximizing Cash Back Credit Card Rewards
Cash back credit cards offer a fantastic opportunity to earn rewards simply by using your card for everyday purchases. With numerous...
Jan 25, 20233 min read
Top 10 Cash-Back and Rewards Apps Every Shopper Needs to Know About
Are you eager to make the most out of your shopping experiences? We’ve got you covered! In this article, we present the top 10 cash-back...
Jan 24, 20238 min read
Best Ad Blockers for Android in 2023
Ads are getting more intrusive every day. No matter if you are watching a video, playing a game, or surfing the web, advertisers will...
Nov 29, 20223 min read
Omnichannel Includes Web3
Omnichannel includes Web3 Web3 represents a unique and untapped opportunity for brands to develop trust and transactions with consumers....
Oct 7, 20223 min read
Transparency in Programmatic Advertising
Why transparency in programmatic media buying matters On a macro level, business transparency is paramount for a company to achieve...
Sep 19, 20224 min read
How NFTs Take Brands to the Next Level
As marketers look for authentic ways to engage with hyperconnected and perhaps over stimulated consumers, the stage is being set for...
Sep 2, 20224 min read
Programmatic Best Practices
Consumers are inundated with ads, many of which are not relevant Today’s consumers are “always on,” toggling between digital devices....
Aug 29, 20224 min read
Web3 Transitions Power from Platforms to People
At the dawn of the Internet, many viewed the network as a means to promote values of individual rights, freedom of speech and human...
Aug 25, 20223 min read
The Dangers of the Metaverse for Data Privacy
As we move towards Web 3.0, a new level of Internet immersion, commonly called the Metaverse, is beginning to take shape. The effects of...
Jul 27, 20223 min read
Rewards Marketing: The Smart Approach to Web3 Advertising
At its core, Web3 — powered by blockchain technology — is all about users owning their data, being properly compensated for it, and...
Jul 12, 20225 min read
Big Tech is Monopolizing Privacy
In recent years, consumers’ concerns for their online privacy has grown substantially. Inaction by the federal government has led several...
Jun 14, 20224 min read
Web3 101 for brands: here’s your cheat sheet
Web3 could revolutionize the relationship between brands and their customers. Here’s an introduction to what marketers need to know....
May 12, 20223 min read
Why Rewards Marketing Is Effective in the New Age of Advertising
If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with...
May 9, 20223 min read
The GDPR and the IAB: The Recent Ruling and its Key Takeaways
Earlier this year, the Belgian Data Protection Authority found the International Advertising Bureau (IAB) to be in violation of several...
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