December 16th, 2024
Welcome back to Tech Bytes, your bi-weekly digest for the latest development updates that drive the Permission experience forward.
In Sprint Demo #79, we introduced exciting new features designed to enhance targeting, boost user engagement, and simplify advertiser operations. These updates mark an exciting step forward in creating more personalized experiences for users while strengthening advertiser relationships.
Here’s what’s new:
Offer Targeting
We’ve launched personalized offer targeting, enabling advertisers to reward and connect with their desired audiences with greater precision.
Key Benefits:
Cohort-based targeting for tailored content delivery.
Enhanced ASK offer and ad inventory management to maximize engagement.
A foundation for dynamic, effective ad strategies.
Sharable Offer URLs
This feature streamlines promotions with unique, shareable links for ASK offers, amplifying reach and visibility across platforms.
Key Features:
Seamless integration with major platforms.
Flexibility for cross-platform promotions.
Daily Earning Cap Alerts
Proactive alerts now notify users as they approach their daily earning cap, ensuring a smoother experience.
Key Features:
Prevents unnecessary actions once the cap is reached.
Builds user trust by ensuring all actions are rewarded.
Brand Fetch Integration
We’ve automated the management of offer details, logos, and categories directly from a brand’s online presence.
Key Features:
Accurate, real-time updates for brand consistency.
Simplified customization for specific cohorts or regions.
Time-saving automation for scaling and managing offers.
Sprint #79’s updates take us closer to delivering a seamless, personalized, and engaging platform for users while empowering advertisers to build stronger connections with their audiences.
Stay tuned for more exciting updates in the next edition of Tech Bytes.
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