October 25, 2024
Welcome to Tech Bytes, a Permission digest for updating the community on development releases that drive forward the Permission experience for advertisers and consumers.
In this issue, we’ll cover Sprint 75, featuring “Alpha Overdrive” and “Omega Protocol.”
Let’s get started!
HubSpot Permission Connector
One of the highlights of Sprint 75 is the release of the HubSpot Permission Connector. This powerful tool allows advertisers to seamlessly integrate their HubSpot CRM with the Permission Connect API, streamlining access to opt-in data in just a few clicks.
How it works: Advertisers can now connect their HubSpot accounts with the Permission platform through a simple integration dashboard. After the connection is established, a scheduled job automatically syncs opt-in data every 15 minutes, keeping everything up-to-date without the need for manual uploads.
Key Features:
Hassle-Free Authentication: A secure connection between HubSpot and the Permission Platform using our API.
Real-Time Syncing: Opt-in data syncs every 15 minutes, ensuring that your CRM stays updated with fresh data.
Seamless Integration: HubSpot users can manage campaigns and user preferences directly through the CRM.
This new integration marks a pivotal moment in Permission’s growth, accelerating advertiser onboarding and enhancing our ecosystem’s overall scalability.
Improved Platform Experience
We rolled out an update that lays the foundation for significant improvements in our platform's infrastructure, ensuring better speed, reliability, and enhanced user experience for Permission Connect.
Key Highlights:
Faster response times across multiple app functions.
Optimized workflows for developers and advertisers alike.
Additional Updates
Omega Protocol: Refines onboarding flows to improve user engagement.
Downloadable Survey: We’re also rolling out a new feature for brands to download survey responses directly from the Brand Portal. This allows for quick data extraction and further analysis to improve 1:1 engagement.
Homepage Updates: Our homepage has been revamped to reflect the latest developments, including updates on redemption offers and user growth. With a more accessible design, we aim to onboard new users smoothly while promoting the growing ASK ecosystem.
ICYMI - Tech Bytes Edition 02
In our previous edition, we introduced The Redemption Portal and its full-circle user experience, allowing Permission users to redeem ASK earnings for digital and physical goods. If you missed it, you can read all about it here:
Read Edition 02 - https://www.permission.io/blog/tech-bytes-2-redemption-portal-goes-live
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